Cheese expert insures his nose.
September 09, 2009
A master cheese grader, who relies on his nose to pick out quality cheeses, has had it insured for £5 million.
Nigel Pooley, has worked in the cheese-producing industry since 1963 and specialises in selecting good commercial cheese by sniffing samples.
Because of this, his bosses at Wyke Farms wanted to insure his nose and sense of smell and contacted Lloyds of London.
It will cost them £25,000 per year to cover the £5m payout … which is not a figure to be sniffed at. A spokesperson for Lloyd’s said: "The functional parts of key people in certain industries are often just as valuable to the production process as key pieces of machinery in manufacturing.
"Mr Pooley breaks new ground as our first cheese nose, but perfume and wine noses we have insured in the past justify similar quality control value."
A spokesperson for Wyke Farms added: "It may seem a bit unusual to go to such great lengths – something that’s typically reserved for celebrities, but then again, we’ve never been afraid to stray from the norm in order to produce the best farmhouse cheddar possible."
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