In Japan, it’s not turkey or ham that highlights the holiday
dinner. No bread dressing or cranberry sauce. Col. Sanders is their Santa Claus! Or, rather, he’s responsible
for providing them with their holiday meal of choice. Sales at KFC in
the month of December in Japan are 5-10% higher than any other time of
year. The popularity of Kentucky Fried Chicken took off in Japan 40
years ago when a hugely successful marketing campaign brought a
Christmas meal of chicken and wine for a then pricey $10. It has been
increasingly popular ever since!
How sad.
Tuesday, December 18, 2012
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