Sunday, September 12, 2010

What U.S. Movie Goers Should Do

Woman Sues Theater for Wasting Her Time

Friday, September 10, 2010

A woman in China has done what many of us would like to do. Chen Xiaomei, a lawyer in Xian, Shaanxi province is suing a movie theater and a film distributor for wasting her time by playing twenty minutes of advertising before a film.

Chen Xiaomei claims she was unreasonably treated by the cinema’s owners and the distributors of the film she went to see, because she was not warned there would be 20 minutes of adverts prior to the screening of the main feature. She is demanding a full refund (35 yuan), an extra 35 yuan in compensation for emotional damages and a written apology, reports the Xinhua agency.

In addition, Xiaomei is calling for the Polybona International cinema in the northern city of Xian to publish the length of advertisements on its website, in the lobby or on its customer hotline. In total, they should be less than five minutes, she says.

U.S, filmmakers and theatre owners are taking advantage of "captive" audiences to bombard them with commercials, w'hich are not what movie goers pay to see.

The film was Aftershock, a big hit in China. Chen’s lawsuit has been accepted by the People’s Court in Xian. Link

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