Miffed Chinese Owner Strikes Back At Auto Manufacturer
Qindao, China
March 18, 2011
The video below depicts a group of Chinese men committing the sin of destroying a Lamborghini Gallardo in Qindao, on the northern coast of China. The frustrated Chinese owner of the $200,000-plus Italian sports car wanted to show his disappointment over bad customer service from Lambo.
The Lamborghini Gallardo was bought six months ago, but the engine failed to start on Nov. 29, 2010. The owner contacted the Lamborghini dealer in Qingdao who transported the Gallardo to their maintenance center.
The engine problem wasn't resolved, but instead the bumper and chassis were damaged during transport. The owner complained to the dealer but the dealer refused to take responsibility. The angry owner contacted Lamborghini CEO Stephan Winkelmann, the brand's after-sales service manager for the Asia-Pacific region, and the brand's owner Volkswagen Group, but the problem still was not resolved.
Angry about the service, the owner felt his consumer rights were ignored. He decided the best way to gain attention was to destroy his car on the 15th of March, which is also World Consumer Rights Day. He hired people to publicly destroy his car with hammers to make his statement. This protest was made to provoke public support and goad the manufacturer to respect his consumer rights.
The workers hired to destroy the vehicle were required to wear identical blue jump suits and hard hats, to prevent the spread of bubonic plague. Bubonic plague?
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